| Confused About Whole Grains? Join the Crowd |
| Monday, 28 February 2011 21:40 | |||
 Everywhere USA, February 2011— Many Americans are under the impression that they consume enough whole grain – but in truth only five percent get the recommended three servings per day, according to a General Mills-sponsored study.
The 2005 US Dietary Guidelines for Americans advise that everyone over the age of nine should consume at least three servings of whole grains every day. It has also been suggested that the release of the latest Dietary Guidelines, expected later this month, could further boost demand for whole grain products as they are likely to continue recommendations for whole grain foods in preference to those containing refined grains. Ahead of the Guidelines release, General Mills conducted a survey of 1,010 US adults last fall to better understand how to help consumers close the gap between whole grain recommendations and actual intake. The company found that 61 percent of those surveyed think that they consume enough whole grain in their diet, despite the fact that 95 percent of Americans do not reach the proper amounts, according to figures from the Dietary Guidelines Advisory Committee. General Mills’ research found that half of those surveyed specifically shop for whole grain products, but consumers are confused about how to find it. Only 16 percent correctly identified terms such as ‘enriched flour’, and ‘100 percent wheat.’ They also were not aware that ‘multigrain’ does not necessarily mean that a product contains whole grain. Seventeen percent incorrectly said that whole grains are always organic, and 28 percent did not understand the difference between whole grain and enriched grain. On-product whole grain claims have soared since the introduction of the Whole Grain Stamp in 2005. Market research organization Mintel says that since 2005, more than 3,700 new products carry the claim. It appeared on 2.3 percent of products launched in 2005 – rising to 5.6 percent in 2010. The Whole Grain Stamp program provides manufacturers with two different versions: one that indicates that a product is made with 100 percent whole grain and provides a full 16-gram serving of whole grain per portion; and a basic Whole Grain Stamp that requires a product to provide at least eight grams of whole grain per portion, equivalent to a half serving of whole grains. SOURCE: Nutraingredients.com (Visual courtesy mistermania.blogspot.com)
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