Make a Muscle, Make a Difference

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Friday, 16 September 2011 17:48

New York, New York, September 2011— The Muscular Dystrophy Association’s (MDA) “Make a Muscle, Make a Difference” campaign is being featured in a 115-square-foot display window all this month in Rockefeller Plaza to promote awareness in the fight against neuromuscular diseases. ”Our thanks to EHE International for recognizing the importance of MDA’s mission by displaying our message to the many New York City visitors and residents,” MDA Manhattan director of business development Kaylan Scagliola said. “Having a presence in such a prominent area is especially meaningful in spreading the Association’s message of help and hope.”   www.EHEandMe.com The window at 10 Rockefeller Plaza, donated by EHE International, exhibits the Association’s public service advertisements that showcase life-size standing displays of MDA Muscle Team members, including Natalie Morales of NBC’s “Today” show, “Glee” star Max Adler, former NFL Super Bowl-winning quarterback Kurt Warner, WWE Superstar Triple H and several MDA Goodwill Ambassadors. As it has become synonymous with Labor Day over the years, the 46th annual MDA Telethon was televised live throughout the nation from Metropolis Studio in New York, on Sunday, Sept. 4. MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education. Since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry-leading educational and social engagement platforms. The company is well-known for its corporate-sponsored employee benefit and its patient-centered approach to preventive care and lifestyle management programs specifically designed for integration into self-funded, employer-sponsored medical plans. For more information, contact EHE International at 212-332-3705, or go to www.EHEandMe.com. SOURCE: MDA (Visual courtesy eheintl.com)   < Prev   Next >